Physicist and writer The Estate Of Professor Stephen Hawking teamed up with Jaguar to star in the car brand's ad campaign for its new Jaguar F-PACE.

Posting on Facebook, Hawking wrote 'I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true. I am proud to present the premiere of the launch commercial for Jaguar's first performance SUV, the new Jaguar F-PACE'.